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Marketing in the cyber age : the why, the what, and the how / Kurt Rohner.
Material type:
TextPublication details: Chichester, [England] ; New York : J. Wiley, c1998.Description: xv, 223 p. : ill. ; 25 cmISBN: - 0471970239
- Cyber-Marketing. English
- 658.84 21 ROH-M 1996 804232
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Lahore Business School Library Shelf No. 85, LBS | Book | 658.84 ROH-M 1996 804232 (Browse shelf(Opens below)) | Available | 804232 |
Total holds: 0
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| 658.84 REY-B 2000 804338 Beginning E-Commerce with Visual Basic, ASP, SQL Server 7.0 and MTS / | 658.84 RIE-I 2000 804189 The 11 Immutable Laws of Internet Branding / | 658.84 ROB-I 2001 804315 Internet direct mail : | 658.84 ROH-M 1996 804232 Marketing in the cyber age : | 658.84 ROS-M 2013 807726 Marketing channels : | 658.84 ROS-M 2013 807727 Marketing channels : | 658.84 ROS-M 2013 807728 Marketing channels : |
Includes bibliographical references and index.