Marketing in the cyber age : the why, the what, and the how / Kurt Rohner.

By: Rohner, Kurt, 1954-
Material type: TextTextPublisher: Chichester, [England] ; New York : J. Wiley, c1998Description: xv, 223 p. : ill. ; 25 cmISBN: 0471970239Uniform titles: Cyber-Marketing. English Subject(s): Telemarketing | Database marketing | Internet marketingDDC classification: 658.84 Online resources: Table of contents | Contributor biographical information | Publisher description
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books Lahore Business School Library
Shelf No. 82, LBS
Book 658.84 ROH-M 1996 804232 (Browse shelf) Available 804232
Total holds: 0

Includes bibliographical references and index.

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