ValueSpace : Winning the Battle for Market Leadership : Lessons from the World's Most Admired Companies / Banwari Mittal, Jagdish N. Sheth.
Material type:
TextPublication details: New York : McGraw-Hill, c2001.Description: xii, 265 p. : ill. ; 23 cmISBN: - 0071375279
- Value space
- 22 658.8343 MIT-V 2001 804290
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Lahore Business School Library Shelf No. 85, LBS | Book | 658.8343 MIT-V 2001 804290 (Browse shelf(Opens below)) | Available | 804290 |
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| 658.4012 STR- 2007 804715 Strategy power plays : | 658.827 RAN-B 2004 804534 Branding: | 658.8343 MIT-V 2001 804290 ValueSpace : | 658.84 ALB-I 2005 800369 International marketing and export management / | 658.84 ASH-E 2001 804230 E-market Dominance : How to Use the Internet to Win and Keep Customers / | 658.84 ASP-D 2001 804267 Digital Rush : |
Includes bibliographical references (p. 255-260) and index.
Machine generated contents note: I -- PART ONE -- ValueSpace: A Mandate for Value Creation -- Chapter I: ValueSpace: The Magic Land for -- Winning Customers -- Chapter 2: A Framework for Creating ValueSpace PART TWO -- Understanding ValueSpace Strategy -- Chapter 3: Customer Centeredness: The Launching -- Pad for ValueSpace -- Chapter 4: Performance ValueSpace -- Chapter 5: Price ValueSpace -- "Chapter 6: Personalization ValueSpace -- t Chapter 7: ValueSpace Expanders PART THREE -- Three Company Profiles in ValueSpace -- Chapter 8: Caterpillar, Inc.: Rock-Solid -- ValueSpace from Yellow Iron -- Chapter 9: United Parcel Service: Big Brown's -- Package for Customer ValueSpace -- Chapter 10: Fossil: Crafting Customer ValueSpace -- in Niche Markets -- PART FOUR -- A Blueprint for Action -- Chapter I I: ValueSpace Building Processes -- Chapter 12: Customer Value, Value Discipline, and the -- Pursuit of Excellence -- Chapter 13: A Roadmap for Action Epilogue: ValueSpace: The Science and the Art 251 Notes 255 -- Index 261.