Basic marketing research / Gilbert A. Churchill, Jr.
Material type: TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2001.Edition: 4th edDescription: xvii, 830 p. : ill. (some col.) ; 29 cmISBN:- 0030211042
- Marketing research
- 658.83 21 CHU-B 2001 800197
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 83, LBS | Book | 658.83 CHU-B 2001 800197 (Browse shelf(Opens below)) | C1 | Available | 800197 | |||
Books | Lahore Business School Library Shelf No. 83, LBS | Book | 658.83 CHU-B 2001 804220 (Browse shelf(Opens below)) | C2 | Available | 804220 |
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Includes bibliographical references and index.