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Marketing : The Core / Roger A Kerin; Steven William Hartley; William Rudelius.
Material type:
TextPublication details: Boston, Mass. : McGraw-Hill/Irwin, ©2007.Edition: 2nd edDescription: xxxiii, 425, G5, cm16, CR2, I28 pages : illustrations (chiefly color), color map ; 28 cmISBN: - 9780071107723
- 23 658.8 KER-M 2007 815969
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Lahore Business School Library Shelf No. 77, LBS | Book | 658.8 KER-M 2007 815969 (Browse shelf(Opens below)) | C 1 | Available | 815969 |
Total holds: 0
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| 658.8 KEN-M 2000 815960 Marketing: A Strategic Approach [+CD] / | 658.8 KER-M 2006 800340 Marketing / | 658.8 KER-M 2006 804543 Marketing / | 658.8 KER-M 2007 815969 Marketing : The Core / | 658.8 KOT-A 2014 807143 A Framework for Marketing Management / | 658.8 KOT-A 2014 807144 A Framework for Marketing Management / | 658.8 KOT-A 2014 807145 A Framework for Marketing Management / |
Includes Bibliographical References and Index.