Essentials of Marketing / Jane Summers; Charles W Lamb; Joseph F Hair; Carl D McDaniel.
Material type: TextPublication details: South Melbourne, Vic. : Cengage Learning Australia, c2009.Edition: 3rd Asia Pacific editionDescription: xviii, 528 pages : colour illustrations ; 28 cmISBN:- 9780170137324
- 23 658.8 SUM-E 2009 815895
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Books | Lahore Business School Library Shelf No. 80, LBS | Book | 658.8 SUM-E 2009 815895 (Browse shelf(Opens below)) | C 1 | Available | 815895 | |||
Books | Lahore Business School Library Shelf No. 80, LBS | Book | 658.8 SUM-E 2009 815896 (Browse shelf(Opens below)) | C 2 | Available | 815896 |
Total holds: 0
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658.8 STA-F 1991 804708 Fundamentals of marketing / | 658.8 STA-F 1991 804127 Fundamentals of marketing / | 658.8 SUM-E 2009 815895 Essentials of Marketing / | 658.8 SUM-E 2009 815896 Essentials of Marketing / | 658.8 VER-S 2012 816007 Services Marketing : Text and Cases / | 658.8 WAL-M 2006 807170 Marketing Strategy : | 658.8 WAL-M 2006 807171 Marketing Strategy : |
Includes Bibliographical References and Index.