Branding.Com : Online Branding for Marketing Cuccess / Deborah Kania.

By: Kania, Deborah, 1963-
Contributor(s): American Marketing Association
Material type: TextTextPublisher: Chicago : NTC Business Books in conjunction with the American Marketing Association, c2001Description: xvii, 285 p. : ill. ; 24 cmISBN: 0658003070Other title: Branding dot comSubject(s): Internet marketing | Branding (Marketing)DDC classification: 658.827 Online resources: Publisher description | Contributor biographical information
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books Lahore Business School Library
Shelf No. 79, LBS
Book 658.827 KAN-B 2000 804192 (Browse shelf) Available 804192
Total holds: 0
Browsing Lahore Business School Library Shelves , Shelving location: Shelf No. 79, LBS Close shelf browser
658.827 DUN-P 2005 800250 Principles of Advertising & IMC / 658.827 ELL-E 2002 804194 The Essential Brand Book : 658.827 HAN- 2009 802199 Handbook of Brand Relationships / 658.827 KAN-B 2000 804192 Branding.Com : 658.827 KEL-S 2003 804191 Strategic Brand Management : 658.827 KEL-S 2003 804270 Strategic Brand Management : 658.827 KEL-S 2003 804271 Strategic Brand Management :

Includes bibliographical references (p. 277-280) and index.

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