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Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller.
Material type:
TextPublication details: New Delhi: Upper Saddle River, N.J. : Prentice Hall, Pearson Prentice Hall, c2003.Edition: 2nd edDescription: 816 p.; ill. ; 25 cmISBN: - 0130411507
- 8177584871
- 658.827 21 LEL-S 2003 804191
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Lahore Business School Library Shelf No. 82, LBS | Book | 658.827 KEL-S 2003 804191 (Browse shelf(Opens below)) | 1 | Available | 804191 | |||
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Lahore Business School Library Shelf No. 82, LBS | Book | 658.827 KEL-S 2003 804270 (Browse shelf(Opens below)) | 2 | Available | 804270 | |||
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Lahore Business School Library Shelf No. 82, LBS | Book | 658.827 KEL-S 2003 804271 (Browse shelf(Opens below)) | 3 | Available | 804271 |
Total holds: 0
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| 658.827 HAN- 2009 802199 Handbook of Brand Relationships / | 658.827 KAN-B 2000 804192 Branding.Com : | 658.827 KEL-S 2003 804191 Strategic Brand Management : | 658.827 KEL-S 2003 804270 Strategic Brand Management : | 658.827 KEL-S 2003 804271 Strategic Brand Management : | 658.827 KEL-S 2013 806717 Strategic Brand Management : Building, Measuring, and Managing Brand Equity / | 658.827 KEL-S 2013 806718 Strategic Brand Management : Building, Measuring, and Managing Brand Equity / |
Includes bibliographical references and index.