A Branded World : Adventures in Public Relations and the Creation of Superbrands / Michael Levine.
Material type: TextPublication details: Hoboken, N.J. : J. Wiley, c2003.Description: xi, 260 p. ; 24 cmISBN:- 0471263664
- 659.20973 21 LEV-B 2003 804190
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 88, LBS | Book | 659.20973 LEV-B 2003 804190 (Browse shelf(Opens below)) | Available | 804190 |
Total holds: 0
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659.2 RED-E 2014 806756 Effective Public Relations and Media Strategy / | 659.2 WHI-S 1995 804390 Strategic Communications Management : | 659.2 WIL-P 2009 815315 Public Relations : Strategies and Tactics / | 659.20973 LEV-B 2003 804190 A Branded World : | 659.285 MAR-R 2002 804248 Reputation marketing : building and sustaining your organization's greatest asset / | 659.285 MAR-R 2002 804387 Reputation marketing : building and sustaining your organization's greatest asset / | 659 MIK-B 2004 804388 Brand lands, Hot Spots & Cool Spaces : |
Includes bibliographical references (p. 253) and index.