Handbook of Brand Relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
Material type: TextPublication details: Armonk, N.Y. : M.E. Sharpe, c2009.Description: xxi, 424 p. : ill. ; 27 cmISBN:- 9780765623577 (alk. paper)
- 0765623579 (alk. paper)
- 658.827 22 HAN- 2009 802199
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 82, LBS | Book | 658.827 HAN- 2009 802199 (Browse shelf(Opens below)) | Available | 802199 |
Total holds: 0
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658.827 DUN-P 2005 815984 Principles of Advertising & IMC / | 658.827 DUN-P 2005 815985 Principles of Advertising & IMC / | 658.827 ELL-E 2002 804194 The Essential Brand Book : | 658.827 HAN- 2009 802199 Handbook of Brand Relationships / | 658.827 KAN-B 2000 804192 Branding.Com : | 658.827 KEL-S 2003 804191 Strategic Brand Management : | 658.827 KEL-S 2003 804270 Strategic Brand Management : |
"Society for Consumer Psychology"--Cover.
Includes bibliographical references and indexes.