Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1999.Edition: 13th edDescription: xxiv, 791, 31 p. : ill. ; 29 cmSubject(s): DDC classification:
  • 658.8 21 PER-B 1999 804074
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Audio Visual Materials Audio Visual Materials Lahore Business School Library Audio Visual Section Not for loan and check out is restricted 658.8 PER-B 1999 CD804647 (Browse shelf(Opens below)) Not For Loan (Restricted Access) CD804647
Books Books Lahore Business School Library Shelf No. 79, LBS Book 658.8 PER-B 1999 804074 (Browse shelf(Opens below)) C1 Available 804074
Books Books Lahore Business School Library Shelf No. 79, LBS Book 658.8 PER-B 1999 804647 (Browse shelf(Opens below)) C2 Available 804647
Total holds: 0
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658.8 MAR- 2000 CD804045 Marketing [+CD] / 658.8 MAR- 2000 CD804506 Marketing [+CD] / 658.8 MIL-F 2000 CD807835 Fundamentals of marketing / 658.8 PER-B 1999 CD804647 Basic marketing : 658.8 PER-B 2005 CD808618 Basic Marketing : A Global- Managerial Approach [+CD] / 658.8 PER-B 2005 CD808619 Basic Marketing : A Global- Managerial Approach [+CD] / 658.8 PER-B 2005 CD808620 Basic Marketing : A Global- Managerial Approach [+CD] /

Includes bibliographical references (p. 743-786) and index.

System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later.

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