Strategic Marketing Management : Planning and Control, Analysis and Decision / Paul Fifield and Colin Gilligan.
Material type: TextSeries: The CIM workbook series. Marketing | Marketing series (London, England)Publication details: London : Boston : New Delhi : Butterworth-Heinemann, Viva Books, 1999.Description: xvii, 326 p. : ill. ; 28 cmISBN:- 0750619902
- 8176491306
- 658.8 20 FIF-S 1999 804021
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Books | Lahore Business School Library Shelf No. 75, LBS | Book | 658.8 FIF-S 1999 804021 (Browse shelf(Opens below)) | Available | 804021 |
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658.78 BAL-B 2007 809917 Business Logistics Supply Chain Management : Planning, Organizing, and Controlling the Supply Chain [+CD]/ | 658.787 RFI- 2004 807841 Rfid labeling: | 658.8 BAI-M 2008 805655 Marketing/ | 658.8 FIF-S 1999 804021 Strategic Marketing Management : | 658.8 FIN-M 1997 804020 Financial Services Marketing : A Reader / | 658.8 GAU-P 1983 804075 Productivity and efficiency in distribution systems / | 658.8 GUI-M 1997 804015 Marketing management : |
Includes index
'Published on behalf of the Chartered Institute of Marketing.'
'Diploma syllabus'