Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.
Material type: TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill Companies, c1997.Edition: 6th edDescription: xvi, 463 p. : ill. ; 24 cmISBN:- 007049097X
- 658.8 20 GUI-M 1997 804015
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 75, LBS | Book | 658.8 GUI-M 1997 804015 (Browse shelf(Opens below)) | C1 | Available | 804015 | |||
Books | Lahore Business School Library Shelf No. 77, LBS | Book | 658.8 GUI-M 1997 804071 (Browse shelf(Opens below)) | C2 | Available | 804071 |
Total holds: 0
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658.8 GOL-U 2008 804016 The ultimate small business marketing toolkit : | 658.8 GRE-M 2008 815439 Marketing / | 658.8 GRE-R 1988 804729 Research for marketing decisions / | 658.8 GUI-M 1997 804071 Marketing management : | 658.8 HAR- 2001 803206 Harvard Business Review on Marketing. | 658.8 HOF-E 2001 800016 Essentials of services marketing / | 658.8 HOF-E 2001 800017 Essentials of services marketing / |
Includes bibliographical references (p. 443-446) and index.