The ultimate small business marketing toolkit : all the tips, forms, and strategies you'll ever need / Beth Goldstein.
Material type:
TextPublication details: New York : McGraw-Hill, c2007.Description: xii, 322 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0071477187 (alk. paper)
- 9780071477185 (alk. paper)
- 658.8 22 GOL-U 2008 804016
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Books
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Lahore Business School Library Shelf No. 77, LBS | Book | 658.8 GOL-U 2008 804016 (Browse shelf(Opens below)) | Available | 804016 |
Includes index.
Introduction -- Milestone 1: How well do you know yourself and your customers? -- Are you ready? business vision and the entrepreneur -- Developing a customer profile -- Determining customer lifetime value -- Milestone 2: Research on an entrepreneur's budget -- Turning data into knowledge -- Primary research: surveys get you to the source -- Improving the reliability of your data -- Milestone 3: Looking outward, then in -- Secondary research: what's happening in your world? -- Everybody's got options: competition, substitutes, and inertia -- What are you really good at doing? -- Milestone 4: seize the opportunities -- Identifying partnership strategies -- Breaking new ground -- Milestone 5: pick your tools: the marketing mix -- Building a brand: perception is reality -- Marketing in action -- The power of the web -- Milestone 6: Why entrepreneurs must know how to sell -- Personal selling skills -- Networking -- The elevator pitch -- Milestone 7: Relationship management -- The sales process: tips and strategies for success -- Managing your sales cycle -- Milestone 8: Turning your business vision into reality -- Laying the foundation for a marketing plan -- Passion as a strategy -- Conclusion.
System requirements for accompanying CD-ROM: Windows 2000 or higher.
System requirements for accompanying CD-ROM: Microsoft Windows 2000 or higher; Adobe Acrobat Reader 7.