Introduction to marketing concepts [electronic resource] / Graeme Drummond, John Ensor.

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Material type: Text

TextPublication details: Oxford ; Boston, MA : Elsevier/Butterworth Heinemann, 2005.Description: 1 online resource (xiii, 283 p.) : ill.; 24cmISBN:

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Additional physical formats: Print version:: Introduction to Marketing ConceptsDDC classification:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 77, LBS	Book	658.8 DRU-I 2005 804027 (Browse shelf(Opens below))	C1	Available		804027
Books	Lahore Business School Library Shelf No. 77, LBS	Book	658.8 DRU-I 2005 804028 (Browse shelf(Opens below))	C2	Available		804028

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Includes bibliographical references and index.