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Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1992.Description: xix, 488 p. : ill. ; 24 cmISBN: - 0070067570
- 658.84 20 BOW-S 1992 803878
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Lahore Business School Library Shelf No. 85, LBS | Book | 658.84 BOW-S 1992 803878 (Browse shelf(Opens below)) | C1 | Available | 803878 | |||
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Lahore Business School Library Shelf No. 85, LBS | Book | 658.84 BOW-S 1992 804147 (Browse shelf(Opens below)) | C2 | Available | 804147 | |||
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Lahore Business School Library Shelf No. 85, LBS | Book | 658.84 BOW-S 1992 804524 (Browse shelf(Opens below)) | C3 | Available | 804524 |
Total holds: 0
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| 658.84 BER-M 1996 800357 Marketing channels / | 658.84 BHA-E 2003 804308 Electronic Commerce: | 658.84 BOW-S 1992 803878 Strategic marketing channel management / | 658.84 BOW-S 1992 804147 Strategic marketing channel management / | 658.84 BOW-S 1992 804524 Strategic marketing channel management / | 658.84 CAS- 2000 804203 Cases in Electronic Commerce / | 658.84 CAT-D 2002 804305 The Dot.Bomb Survival Guide / |
Includes bibliographical references (p. 458-459) and index.