Multivariate Analysis in Marketing: Theory and Application / Edited by David A. Aaker.
Material type: TextPublication details: Belmont, Calif., Wadsworth Pub. Co. [1971]Description: ix, 358 p. illus. 24 cmISBN:- 0534000169
- 658.800182 22 MUL- 1971 803885
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 81, LBS | Book | 658.800182 MUL- 1971 803885 (Browse shelf(Opens below)) | Available | 803885 |
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658.8 ZEI-S 2003 804551 Services Marketing : | 658.8 ZEI-S 2006 804550 Services marketing : | 658.8001 MAR- 2000 800236 Marketing Theory: | 658.800182 MUL- 1971 803885 Multivariate Analysis in Marketing: | 658.8002373 SOL-M 1997 804089 Marketing : | 658.800285 KAL-E 1997 804202 Electronic Commerce : | 658.800285 KAL-E 1997 804204 Electronic Commerce : |
Bibliography: p. 351.