Social psychology / Robert A. Baron, Nyla R. Branscombe, Donn Byrne.
Material type:
TextPublication details: Boston, MA : Pearson/Allyn and Bacon, c2008.Edition: 12th edDescription: xxxv, 540 p. : ill. (chiefly col.) ; 29 cmISBN: - 9780205581498 (alk. paper)
- 302 22 BAR-S 2008 800579
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Lahore Business School Library Shelf No. 08, LBS | Book | 302 BAR-S 2008 800579 (Browse shelf(Opens below)) | Available | 800579 |
Includes bibliographical references (p. 469-518) and indexes.
Social psychology: the science of the social side of life -- Social cognition: how we think about the social world -- Social perception: perceiving and understanding others -- The self: answering the question "who am I?"-- Attitudes: evaluating and responding to the social world -- Stereotyping, prejudice, and discrimination: the causes, effects, and cures -- Interpersonal attraction and close relationships -- Social influence: changing others' behavior -- Prosocial behavior: helping others -- Aggression: its nature, causes, and control -- Groups and individuals: the consequences of belonging -- Social psychology: applying its principles to law, health, and business.