Essentials of marketing research David A. Aaker<>George S. Day<>V. Kumar
Material type: TextPublication details: New York,USA: John Wiley & Sons, 2002Edition: 2ndDescription: x, 553 p. 25 cmISBN:- 9812531823
- 658.83 KUM-E 2005 1100317 22
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Include Index and Glossary