Catalyst code : the strategies behind the world's most dynamic companies / David S. Evans and Richard Schmalensee.
Material type: TextPublication details: Boston, Mass. : Harvard Business School Press, c2007.Description: xi, 228 p. : ill. ; 25 cmISBN:- 9781422101995 (alk. paper)
- 1422101991 (alk. paper)
- 658.046 22 EVA-C 2007 800267
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 47, LBS | Book | 658.046 EVA-C 2007 800267 (Browse shelf(Opens below)) | Available | 800267 |
Includes bibliographical references (p. 207-216) and index.
What is a catalyst? -- Build a catalyst strategy -- Identify the catalyst community -- Establish a pricing structure -- Design the catalyst for success -- Focus on profitability -- Compete strategically with other catalysts -- Experiment and evolve -- Cracking the catalyst code.