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Airport marketing / Nigel Halpern and Anne Graham.
Material type:
TextPublication details: London: Routledge, c2013.Description: xvii, 225 pages : illustrations ; 25 cmISBN: - 9780415529389 (hbk)
- 9780415529396 (pbk)
- 387.7360688 23 HAL-A 2013 814780
Contents:
Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Reference
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Lahore School of Aviation Library Shelf No. 01, LBS | Book | 387.7360688 HAL-A 2013 814780 (Browse shelf(Opens below)) | Not For Loan (Restricted Access) | 814780 |
Total holds: 0
Browsing Lahore School of Aviation Library shelves, Shelving location: Shelf No. 01, LBS Close shelf browser (Hides shelf browser)
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| 387.71 ADV- 2007 814837 Advances in Airline Economics: | 387.710973 VAS-I 2018 814846 Introduction to air transport economics : | 387.736 DEN-A 2003 814767 Airport systems : | 387.7360688 HAL-A 2013 814780 Airport marketing / | 387.740688 SHA-A 2011 814782 Airline Marketing and Management / | 620.104 HAR-A 1997 816079 Advanced Engineering Dynamics / | 621.3 HUG- 2016 814760 Hughes electrical and electronic technology / |
Includes bibliographical references and index.
Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution.