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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2004.Edition: 6th edDescription: xxvi, 779, [67] p. : col. ill. ; 28 cmISBN:
  • 0072536764 (alk. paper)
  • 0071214380 (international : alk. paper)
Subject(s): DDC classification:
  • 659.1 21 BEL-A 2004 800042
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Books Books Lahore Business School Library Shelf No. 87, LBS 659.1 BEL-A 2004 800042 (Browse shelf(Opens below)) 2 Available 800042
Books Books Lahore Business School Library Shelf No. 87, LBS 659.1 BEL-A 2004 800041 (Browse shelf(Opens below)) 1 Available 800041
Reference Reference Lahore Business School Library Shelf No. 87, LBS Not for loan and check out is restricted 659.1 BEL-A 2004 804557 (Browse shelf(Opens below)) 3 Not For Loan 804557
Books Books Lahore Business School Library Shelf No. 87, LBS Book 659.1 BEL-A 2004 804671 (Browse shelf(Opens below)) 4 Available 804671
Audio Visual Materials Audio Visual Materials Lahore Business School Library Audio Visual Section Not for loan and check out is restricted 659.1 BEL-A 2004 CD800041 (Browse shelf(Opens below)) 1 Not For Loan CD800041
Audio Visual Materials Audio Visual Materials Lahore Business School Library Audio Visual Section Not for loan and check out is restricted 659.1 BEL-A 2004 CD800042 (Browse shelf(Opens below)) 2 Not For Loan CD800042
Audio Visual Materials Audio Visual Materials Lahore Business School Library Audio Visual Section Not for loan and check out is restricted 659.1 BEL-A 2004 CD804557 (Browse shelf(Opens below)) 3 Not For Loan CD804557
Audio Visual Materials Audio Visual Materials Lahore Business School Library Audio Visual Section Not for loan and check out is restricted 659.1 BEL-A 2004 CD804671 (Browse shelf(Opens below)) 4 Not For Loan CD804671
Audio Visual Materials Audio Visual Materials Lahore Business School Library Audio Visual Section Not for loan and check out is restricted 659.1 BEL-A 2004 CD804105 (Browse shelf(Opens below)) 5 Not For Loan CD804105
Total holds: 0
Browsing Lahore Business School Library shelves, Shelving location: Audio Visual Section Close shelf browser (Hides shelf browser)
659.1 BEL-A 2004 CD800042 Advertising and promotion : 659.1 BEL-A 2004 CD804557 Advertising and promotion : 659.1 BEL-A 2004 CD804671 Advertising and promotion : 659.1 BEL-A 2004 CD804105 Advertising and promotion : 659.1 BEL-A 2005 CD805105 AdSim a SmartSims Advertising Business Simulation [CD] / 659.1 CLO-I 2004 CD803917 Integrated Advertising Promotion,and Marketing Communications/ 659.1 O'GU-A 2009 CD805196 Advertising Management with Integrated Brand Promotion/

Includes bibliographical references (p. EN1-EN25) and index.

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