Marketing management / (Record no. 8592)
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000 -LEADER | |
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fixed length control field | 01714nam a2200217 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20141213190802.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 981207s2000 njua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131767160 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | LBS |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 22 |
Classification number | 658.8 |
Item number | KOT-M 2014 807844 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip. |
245 10 - TITLE STATEMENT | |
Title | Marketing management / |
Statement of responsibility, etc | Philip Kotler. |
250 ## - EDITION STATEMENT | |
Edition statement | Millennium ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Upper Saddle River, N.J. : |
Name of publisher, distributor, etc | Prentice Hall, |
Date of publication, distribution, etc | c2000. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxxii, 718, [32] p. : |
Other physical details | col. ill. ; |
Dimensions | 26 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and indexes. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | 1. Marketing in the Twenty-First Century -- 2. Building Customer Satisfaction, Value, and Retention -- 3. Winning Markets: Market-Oriented Strategic Planning -- 4. Gathering Information and Measuring Market Demand -- 5. Scanning the Marketing Environment -- 6. Analyzing Consumer Markets and Buyer Behavior -- 7. Analyzing Business Markets and Business Buying Behavior -- 8. Dealing with the Competition -- 9. Identifying Market Segments and Selecting Target Markets -- 10. Positioning the Market Offering Through the Product Life Cycle -- 11. Developing New Market Offerings -- 12. Designing Global Market Offerings -- 13. Managing Product Lines and Brands -- 14. Designing and Managing Services -- 15. Designing Pricing Strategies and Programs -- 16. Managing Marketing Channels -- 17. Managing Retailing, Wholesaling, and Market Logistics -- 18. Managing Integrated Marketing Communications -- 19. Managing Advertising, Sales Promotion, and Public Relations. |
505 8# - FORMATTED CONTENTS NOTE | |
Formatted contents note | 20. Managing the Sales Force -- 21. Managing Direct and On-line Marketing -- 22. Managing the Total Marketing Effort. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Management. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
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Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 76, LBS | 13/12/2014 | Iqra Book Agency | 1521.00 | 77 | 1 | 658.8 KOT-M 2014 807844 | 807844 | 03/02/2021 | 27/09/2018 | 13/12/2014 | Books |