MARC details
| 000 -LEADER |
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| fixed length control field |
02194cam a22002774a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
16600856 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20211016170317.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110106s2011 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780230203969 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0230203965 (pbk.) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
LBS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
22 |
| Item number |
DAN-E 2011 807821 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dann, Stephen, |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
E-marketing : |
| Remainder of title |
theory and application / |
| Statement of responsibility, etc |
Stephen Dann and Susan Dann. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Houndmills, Basingstoke, Hampshire ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Palgrave Macmillan, |
| Date of publication, distribution, etc |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 474 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Machine generated contents note: -- PART 1: INTRODUCTION AND OVERVIEW -- Chapter 1: E-marketing -- Chapter 2: Marketing and e-marketing in context -- PART 2: E-MARKETING FRAMEWORKS -- Chapter 3: Consumer behaviour -- Chapter 4: Value creation -- Chapter 5: Communication of value -- Chapter 6: Delivering value for benefit -- PART 3: E-MARKETING APPLICATIONS -- Chapter 7: Web 2.0 and social media marketing -- Chapter 8: Community online -- Chapter 9: Mobile marketplace -- Chapter 10: Alternative channels: e-marketing beyond the web -- PART 4: STRATEGIC ISSUES IN E-MARKETING -- Chapter 11: Marketing strategy -- Chapter 12: Planning for emerging markets -- Chapter 13: Implementation issues for e-marketing -- PART 5: FUTURE DIRECTIONS -- Chapter 14: Applications for business and non-business -- Chapter 15: Law, ethics and society: the social impact of e-marketing -- Chapter 16: Projections and predictions. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Telemarketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dann, Susan J. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Cover image |
| Uniform Resource Identifier |
<a href="http://www.netread.com/jcusers/1388/2292941/image/lgcover.9780230203969.jpg">http://www.netread.com/jcusers/1388/2292941/image/lgcover.9780230203969.jpg</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Reference |
| Koha issues (borrowed), all copies |
1 |