Marketing Management / (Record no. 8486)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00676cam a22002058a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220106145154.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141212b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131767160 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LBS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 20 |
| Item number | KOT-M 2013 807595 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Management / |
| Statement of responsibility, etc | Philip Kotler,Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi.; |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 756 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | John W. Hartman Center for Sales, Advertising & Marketing History. |
| Institution to which field applies | NcD |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Koha issues (borrowed), all copies | 5 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 78, LBS | 12/12/2014 | Pak Book | 1360.00 | 11406270 | 8 | 658.8 KOT-M 2013 807595 | 807595 | 07/02/2022 | 06/01/2022 | 12/12/2014 | Books |