Strategic Marketing / (Record no. 8478)

MARC details
000 -LEADER
fixed length control field 01035cam a22003014a 4500
001 - CONTROL NUMBER
control field 17231788
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230904113823.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120329s2013 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780078028908
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0078028906
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071326230
040 ## - CATALOGING SOURCE
Original cataloging agency LBS
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 23
Item number CRA-S 2013 807548
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
245 10 - TITLE STATEMENT
Title Strategic Marketing /
Statement of responsibility, etc David W. Cravens, Nigel F. Piercy.
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 653 p. :
Other physical details ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Decision making.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1215/2012012653-d.html">http://www.loc.gov/catdir/enhancements/fy1215/2012012653-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1408/2012012653-t.html">http://www.loc.gov/catdir/enhancements/fy1408/2012012653-t.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Koha issues (borrowed), all copies 4
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last borrowed Copy number Price effective from Koha item type Use restrictions
    Dewey Decimal Classification     Book Lahore Business School Library Lahore Business School Library Shelf No. 78, LBS 12/12/2014 Book Link 4361.00 20 10 658.802 CRA-S 2013 807548 807548 08/09/2023 04/09/2023 C1 12/12/2014 Books  
    Dewey Decimal Classification   Not For Loan Book Lahore Business School Library Lahore Business School Library Shelf No. 78, LBS 12/12/2014 Book Link 4361.00 20 1 658.802 CRA-S 2013 807549 807549 01/02/2016 01/02/2016 C2 12/12/2014 Reference Restricted Access
    Dewey Decimal Classification     Book Lahore Business School Library Lahore Business School Library Shelf No. 81, LBS 28/11/2016 Allied Book Company 4570.00 7950 6 658.802 CRA-S 2013 810538 810538 08/07/2021 25/06/2021   28/11/2016 Books  
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