MARC details
000 -LEADER |
fixed length control field |
01035cam a22003014a 4500 |
001 - CONTROL NUMBER |
control field |
17231788 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230904113823.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120329s2013 nyua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780078028908 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0078028906 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071326230 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
LBS |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Edition number |
23 |
Item number |
CRA-S 2013 807548 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Cravens, David W. |
245 10 - TITLE STATEMENT |
Title |
Strategic Marketing / |
Statement of responsibility, etc |
David W. Cravens, Nigel F. Piercy. |
250 ## - EDITION STATEMENT |
Edition statement |
10th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw-Hill, |
Date of publication, distribution, etc |
c2013. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 653 p. : |
Other physical details |
ill. ; |
Dimensions |
27 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Decision making. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management |
Form subdivision |
Case studies. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Piercy, Nigel. |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1215/2012012653-d.html">http://www.loc.gov/catdir/enhancements/fy1215/2012012653-d.html</a> |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1408/2012012653-t.html">http://www.loc.gov/catdir/enhancements/fy1408/2012012653-t.html</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Item type |
Books |
Koha issues (borrowed), all copies |
4 |