MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03157cam a2200337 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18320746 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230909085951.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140930s2015 enk b 001 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB522991 |
| Source |
bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780500291924 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0500291926 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn915492630 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
SOCA |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
23 |
| Item number |
STO-U 2015 201293 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stone, Adam N. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Un brandable. : |
| Remainder of title |
#HowToSucceedInTheNewBrandSpace / |
| Statement of responsibility, etc |
#AdamNStone. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London: |
| Name of publisher, distributor, etc |
Thames & Hudson, |
| Date of publication, distribution, etc |
c 2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
184 pages ; |
| Dimensions |
23 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Adam N. Stone, aka King Adz, is an advertising and brand professional, a filmmaker and an author. His previous books include The Urban Cookbook, Blek le Rat (as coauthor) and The Stuff You Can't Bottle." --Back cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 179-180) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction: It's All changed - Again -- 55 Moments in Unbrandable Time -- Unbranded Brands: The Beastie Boys -- Unbranded People: Marylin Cayrac -- Define 'Brand' -- Unbranded Brands: Phonebloks -- A Short History of Mass-Marketing -- Unbranded Brands: Fat Willy's Surf Shack -- Product vs Brand -- Unbranded Brands: Village Voice -- Words with the Shaman: Jeremy Brown -- Unbrandable Places: Berlin -- Unbranded Brands: In-N-Out Burger -- Manufactured Desire -- A Poem by Tony Kaye -- Unbrandable People: Tarryn-Lee Lamb Warner -- Unbranded Brands: Nudie Jeans -- Consumption -- Unbrandable People: Chuck -- Unbranded Brands: John Altman -- Words with the Shaman: Denzyl Feigelson -- Unbrandable People: Gili -- Unbranded Brands: Deus Ex Machina -- Unbrandable People: Josie Long -- Unbranded Brands: The Pirate Bay -- It's About Telling YOur Story -- Words with the Shaman: Omaid Hiwaizi -- Unbranded Brands: Shakespeare and Company -- Unbrandable Places: São Paulo -- Unbrandable People: Alan Cooper -- The Art of Selling and Buying -- Words with the Shaman: Joey Elgersma -- Unbrandable Places: Spuistraat, Amsterdam -- Unbranded Brands: Muji -- Advertising 3.0: Content Still Rules, OK! -- Unbrandable People: Douglas Tompkins -- Unbranded Brands: Patta -- Emerging Markets -- Unbradable Places: Freetown, Kigali -- Unbranded Brands: Nokia -- Brands Doing Good -- Unbrandable Places: The Mars Bar, New York -- Unbrandable People: Roger Ballen - Unbranded Brands: Mojang/Minecraft -- New Methods of Research -- Words with the Shaman: Leroy Tulip -- Unbranded People: Haas & Hahn -- Unbranded Brands: NPR and PBS -- Unbrandable People: Beppe Grillo -- Unbrandable Places: Forte Prenestino, Rome -- An Unbrandable Moment: Trainspotting -- Unbrandable People: Annie Leonard -- No One Really Knows Anything -- Unbrandable People: Jennifer M. -- Words with the Shaman: Frank Sinatra Jr -- Ten Ways to Unbrandable -- The Last Word. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Brand name products. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| Source of heading or term |
fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| Source of heading or term |
fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| Source of heading or term |
fast |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Adz, King, |
| Dates associated with a name |
1969- |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Books |
| Koha issues (borrowed), all copies |
1 |