Facebook Marketing : (Record no. 6937)

MARC details
000 -LEADER
fixed length control field 01521cam a2200325 a 4500
001 - CONTROL NUMBER
control field 16124017
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220210111139.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100308s2010 inua 001 0 eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA9A8833
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015415252
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780789743213
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0789743213
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131758175
040 ## - CATALOGING SOURCE
Original cataloging agency LBS
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Edition number 22
Item number LEV-F 2011 806008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Levy, Justin R.
245 10 - TITLE STATEMENT
Title Facebook Marketing :
Remainder of title Designing your Next Marketing Campaign /
Statement of responsibility, etc Justin R. Levy.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
-- Indianapolis, Ind. :
Name of publisher, distributor, etc Pearson,
-- Que,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 195 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes index.
500 ## - GENERAL NOTE
General note "Completely revised and updated!"--Cover.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note From dorm room to boardroom : the growth of social networks -- Getting around Facebook : the basics -- Establishing a corporate presence -- Extending Facebook into the interwebs : the power and reach of Facebook connect -- Facebook advertising : how and why you should be using it -- Extending the experience with Facebook apps -- Addressing privacy concerns -- Developing a Facebook marketing strategy -- Using facebook to develop communities -- Best in class -- Shaking the crystal ball : what's next for Facebook.
630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Facebook (Electronic resource)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social networks
General subdivision Computer network resources.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Koha issues (borrowed), all copies 2
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last borrowed Price effective from Koha item type
    Dewey Decimal Classification     Book Lahore Business School Library Lahore Business School Library Shelf No. 87, LBS 23/05/2012 Allied Books 476.00 5076 3 658.872 LEV-F 2011 806008 806008 27/04/2022 10/02/2022 31/03/2014 Books
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