Public Relations on the Net : (Record no. 6882)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01282cam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12670228 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140327160201.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020206s2002 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0814471528 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LBS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.202854678 |
| Edition number | 21 |
| Item number | HOL-P 2002 804384 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Holtz, Shel. |
| 245 10 - TITLE STATEMENT | |
| Title | Public Relations on the Net : |
| Remainder of title | Winning strategies to inform and influence the media, the investment community, the government, the public, and more! / |
| Statement of responsibility, etc | Shel Holtz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | American Management Association, |
| Date of publication, distribution, etc | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 444 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 400-402) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | A report card PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issues communication -- Employee communications -- Activism on the Net -- Crisis communication -- Going directly to the public -- Measuring the effectiveness of your online efforts. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet in public relations. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 86, LBS | 23/07/2004 | Old Campus | 0.00 | Old Campus | 659.202854678 HOL-P 2002 804384 | 804384 | 27/03/2014 | 27/03/2014 | Books |