Strategic Marketing Planning / (Record no. 67996)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00855cam a2200277Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn137247187 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220817123855.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070530s2007 at a 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0170128652 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780170128650 (pbk.) |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | (OCoLC)137247187 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | (OCoLC)137247187 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LBS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.802 |
| Item number | REE-S 2007 816054 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Reed, Peter. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic Marketing Planning / |
| Statement of responsibility, etc | Peter Reed. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | South Melbourne : |
| Name of publisher, distributor, etc | Cengage Learning, |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 316 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. + |
| Accompanying material | 1 CD-ROM (4 3/4 in.) |
| 500 ## - GENERAL NOTE | |
| General note | Cengage Learning is new name of Thomson Learning. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Use restrictions | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 81, LBS | 17/08/2022 | Imperial Book Company | 2000.00 | 0186 | 658.802 REE-S 2007 816054 | 816054 | 17/08/2022 | C 1 | 17/08/2022 | Books | ||||||
| Dewey Decimal Classification | Not For Loan | Not for loan and check out is restricted | Lahore Business School Library | Lahore Business School Library | Audio Visual Section | 17/08/2022 | Imperial Book Company | 2000.00 | 0186 | 658.802 REE-S 2007 CD816054 | CD816054 | 17/08/2022 | C 1 | 17/08/2022 | Audio Visual Materials | Restricted Access |