MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01071cam a22002534a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
12346507 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140325125101.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010314s2001 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
007137437X (alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LBS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Edition number |
21 |
| Item number |
NEW-W 2001 804319 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Newell, Frederick, |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Wireless rules : |
| Remainder of title |
New marketing strategies for customer relationship management anytime, anywhere / |
| Statement of responsibility, etc |
Frederick Newell and Katherine Newell Lemon. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 330 p. ; |
| Dimensions |
24 cm. |
| Other physical details |
ill.; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lemon, Katherine N. |
| Fuller form of name |
(Katherine Newell) |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/mh024/2001030689.html">http://www.loc.gov/catdir/description/mh024/2001030689.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/mh023/2001030689.html">http://www.loc.gov/catdir/toc/mh023/2001030689.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0705/2001030689-b.html">http://www.loc.gov/catdir/enhancements/fy0705/2001030689-b.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Books |