MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01182cam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
4504721 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140324153540.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
980212s1998 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
98003083 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471970239 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
LBS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Edition number |
21 |
| Item number |
ROH-M 1996 804232 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rohner, Kurt, |
| Dates associated with a name |
1954- |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
<a href="Cyber-Marketing.">Cyber-Marketing.</a> |
| Language of a work |
English |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing in the cyber age : |
| Remainder of title |
the why, the what, and the how / |
| Statement of responsibility, etc. |
Kurt Rohner. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Chichester, [England] ; |
| -- |
New York : |
| Name of publisher, distributor, etc. |
J. Wiley, |
| Date of publication, distribution, etc. |
c1998. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 223 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Telemarketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Database marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/wiley022/98003083.html">http://www.loc.gov/catdir/toc/wiley022/98003083.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0706/98003083-b.html">http://www.loc.gov/catdir/enhancements/fy0706/98003083-b.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0706/98003083-d.html">http://www.loc.gov/catdir/enhancements/fy0706/98003083-d.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |