The media handbook (Record no. 66433)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00531nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220617b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138689169 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Soca Lib |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659 |
| Item number | KAT-T 2017 201000 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Helen E Katz |
| 245 ## - TITLE STATEMENT | |
| Title | The media handbook |
| Remainder of title | A Complete Guide To Advertising Media Selection, Planning, Research, And Buying |
| Statement of responsibility, etc | Helen E Katz |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | USA |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 231p.; |
| Dimensions | 24cm.; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | INDEX |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | SOCA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Book | School of Creative Arts Library | Faculty of Information Technology | Book Cart | 17/06/2022 | Multi line book | 8071.00 | 37271 | 1 | 659 KAT-T 2017 201000 | 201000 | 16/10/2023 | 16/09/2023 | 16/09/2023 | 1 | 17/06/2022 | Books |