Designing B2B Brands : (Record no. 66292)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00890cam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17504481 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220616141555.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121022s2013 njua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012039446 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118457474 (cloth) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LBS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 23 |
| Item number | ONA-D 2013 815538 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Onaindia, Carlos Martinez . |
| 245 10 - TITLE STATEMENT | |
| Title | Designing B2B Brands : |
| Remainder of title | lessons from Deloitte and 195,000 Brand Managers / |
| Statement of responsibility, etc. | Carlos Martinez Onaindia & Brian Resnick. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 209 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Corporate image. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Logos (Symbols) |
| General subdivision | Design |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Trademarks |
| General subdivision | Design. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Resnick, Brian, |
| Dates associated with a name | 1974- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 82, LBS | 16/06/2022 | Crown Books | 1200.00 | 862 | 658.827 ONA-D 2013 815538 | 815538 | 16/06/2022 | 16/06/2022 | Books |