Branding.Com : (Record no. 6629)

000 -LEADER
fixed length control field 01030cam a22002654a 4500
001 - CONTROL NUMBER
control field 11972032
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140321102703.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000412s2001 ilua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0658003070
040 ## - CATALOGING SOURCE
Original cataloging agency LBS
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 21
Item number KAN-B 2000 804192
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kania, Deborah,
245 10 - TITLE STATEMENT
Title Branding.Com :
Remainder of title Online Branding for Marketing Cuccess /
Statement of responsibility, etc Deborah Kania.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chicago :
Name of publisher, distributor, etc NTC Business Books in conjunction with the American Marketing Association,
Date of publication, distribution, etc c2001.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 285 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 277-280) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element American Marketing Association.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/mh041/00030477.html">http://www.loc.gov/catdir/description/mh041/00030477.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0705/00030477-b.html">http://www.loc.gov/catdir/enhancements/fy0705/00030477-b.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Price effective from Koha item type
          Book Lahore Business School Library Lahore Business School Library Shelf No. 79, LBS 2003-08-26 Old Campus 0.00 Old Campus 658.827 KAN-B 2000 804192 804192 2014-03-21 2014-03-21 Books
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