MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01030cam a22002654a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
11972032 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140321102703.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
000412s2001 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0658003070 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LBS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
21 |
| Item number |
KAN-B 2000 804192 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kania, Deborah, |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Branding.Com : |
| Remainder of title |
Online Branding for Marketing Cuccess / |
| Statement of responsibility, etc |
Deborah Kania. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Chicago : |
| Name of publisher, distributor, etc |
NTC Business Books in conjunction with the American Marketing Association, |
| Date of publication, distribution, etc |
c2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 285 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 277-280) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
American Marketing Association. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/mh041/00030477.html">http://www.loc.gov/catdir/description/mh041/00030477.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0705/00030477-b.html">http://www.loc.gov/catdir/enhancements/fy0705/00030477-b.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Books |