Electronic Marketing : (Record no. 6566)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00834cam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 205034 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230301092818.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 990618s2000 txua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030211077 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LBS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.872 |
| Item number | REE-E 2000 804115 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Reedy, Joel. |
| 245 10 - TITLE STATEMENT | |
| Title | Electronic Marketing : |
| Remainder of title | Integrating Electronic Resources into the Marketing Process / |
| Statement of responsibility, etc | Joel Reedy, Shauna Schullo, Kenneth Zimmerman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Fort Worth : |
| Name of publisher, distributor, etc | Dryden Press, |
| Date of publication, distribution, etc | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 466 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Telemarketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schullo, Shauna. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zimmerman, Kenneth. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 84, LBS | 20/03/2014 | Old Campus | 0.00 | Old Campus | 2 | 658.872 REE-E 2000 804115 | 804115 | 21/08/2023 | 01/03/2023 | 20/03/2014 | Books |