Principles of Marketing / (Record no. 6522)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00865cam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 77575083 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230904113808.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070108s2008 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2007000562 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132390026 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132390027 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131715477 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131715475 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.8 |
| Item number | KPT-P 2008 804644 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of Marketing / |
| Statement of responsibility, etc. | Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| -- | New Delhi: |
| Name of publisher, distributor, etc. | Pearson/Prentice Hall, |
| -- | Pearson Education, |
| Date of publication, distribution, etc. | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 557, [99] p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. R-1 - R-30) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 6 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Book | Central Library, Defence Road Campus | Central Library, Defence Road Campus | M Shelf No. 51 Management | Nil | 0.00 | Nil | 2 | 658.8 KPT-P 2008 13352 | 13352 | 10/01/2019 | 06/11/2018 | 17/04/2015 | Books | |||||
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 78, LBS | 27/03/2008 | Old Campus | 0.00 | Old Campus | 2 | 658.8 KPT-P 2008 804644 | 804644 | 21/11/2020 | 06/11/2020 | 19/03/2014 | Books | ||||
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 78, LBS | 27/03/2008 | Old Campus | 0.00 | Old Campus | 7 | 658.8 KPT-P 2008 804670 | 804670 | 02/01/2024 | 04/09/2023 | 19/03/2014 | Books | ||||
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 78, LBS | 27/03/2008 | Galaxy Books | 395.00 | Nil | 3 | 658.8 KPT-P 2008 804881 | 804881 | 20/10/2020 | 20/10/2020 | 19/03/2014 | Books |