Marketing: (Record no. 6425)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00560nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140317144432.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140317b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131706915 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LBS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.8 |
| Item number | ARM-M 2005 802591 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Armstrong,Gary. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: |
| Remainder of title | An introduction/ |
| Statement of responsibility, etc | Gary Armstrong,Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 706p.: |
| Other physical details | ill.; |
| Dimensions | 28cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | include subject index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler,Philip. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 77, LBS | 27/03/2008 | Old Campus | 0.00 | Old Campus | 658.8 ARM-M 2005 802591 | 802591 | 17/03/2014 | C1 | 17/03/2014 | Books | ||||||
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 77, LBS | 27/03/2008 | Old Campus | 0.00 | Old Campus | 658.8 ARM-M 2005 802592 | 802592 | 17/03/2014 | C2 | 17/03/2014 | Books | ||||||
| Dewey Decimal Classification | Book | Lahore Business School Library | Lahore Business School Library | Shelf No. 77, LBS | 27/03/2008 | Old Campus | 0.00 | Old Campus | 658.8 ARM-M 2005 802593 | 802593 | 22/02/2016 | C3 | 17/03/2014 | Books | 1 | 22/02/2016 |