Digital marketing analytics: (Record no. 62416)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00587nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210617164213.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210617b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780789759603 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LBS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.87 |
| Item number | HEM-D 2018 815282 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hemann,Chuck. |
| 245 ## - TITLE STATEMENT | |
| Title | Digital marketing analytics: |
| Remainder of title | making sense of consumer data in a digital world/ |
| Statement of responsibility, etc | Chuck Hemann. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India: |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | c2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv,252p.; |
| Other physical details | ill.; |
| Dimensions | 22cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Subject Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Digital Marketing |
| Topical term or geographic name as entry element | Digital Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Not for loan and check out is restricted | Lahore Business School Library | Lahore Business School Library | Shelf No. 88, LBS | 17/06/2021 | Multiline Books | 6248.96 | Invoice no.36057 | 658.87 HEM-D 2018 815282 | 815282 | 17/06/2021 | 17/06/2021 | Reference |