Principles of Marketing (Record no. 57964)
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000 -LEADER | |
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fixed length control field | 00561nam a22001697a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230530155259.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150813b xxu||||| |||| 00| 0 eng d |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | GRT-L |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 23 |
Classification number | 658.8 |
Item number | KOT-P 2014 902625 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip |
245 ## - TITLE STATEMENT | |
Title | Principles of Marketing |
Remainder of title | A South Asian Perspective |
Statement of responsibility, etc | Philip Kotler , Gary Armstrong , Prafulla Y. Agnihotri , Ehsan ul Haque |
250 ## - EDITION STATEMENT | |
Edition statement | 13th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Lahore |
Name of publisher, distributor, etc | Urdu Bazar |
Date of publication, distribution, etc | 2014 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xix,514 p.: |
Dimensions | 23.5 cm |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Principles of Marketing, Management Science |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Koha issues (borrowed), all copies | 3 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
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Dewey Decimal Classification | Book | The University of Lahore, Gujrat campus | The University of Lahore, Gujrat campus | C Management Sciences | 29/01/2015 | Multiline books co | 1650.00 | 28712 | 3 | 658.8 KOT-P 2014 902625 | 902625 | 31/05/2023 | 30/05/2023 | 01/12/2019 | Books |