STRATEGIC BRAND MANAGEMENT (Record no. 51592)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00559nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231027162917.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190116b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332542204 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SGD-LIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.8 |
| Item number | BUI-K 2017 1012104 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KELLER,KEVIN LANE |
| 245 ## - TITLE STATEMENT | |
| Title | STRATEGIC BRAND MANAGEMENT |
| Remainder of title | BUILDING MEASURING AND MANAGING BRAND EQUITY |
| Statement of responsibility, etc | KEVIN LANE KELLER |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4E |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | RAHUL, |
| Name of publisher, distributor, etc | PEARSON, |
| Date of publication, distribution, etc | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXIX,586p.; |
| Dimensions | 24cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management Sciences |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Koha issues (borrowed), all copies | 3 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | The University of Lahore, Sargodha Campus | The University of Lahore, Sargodha Campus | Book Cart | 16/01/2019 | Nill | 0.00 | Nill | 3 | 658.8 BUI-K 2017 1012104 | 1012104 | 26/11/2023 | 27/10/2023 | 27/10/2023 | 16/01/2019 | Books |