Marketing Management / (Record no. 51285)

000 -LEADER
fixed length control field 00793nam a22002777a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190114112543.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190114b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292092621
040 ## - CATALOGING SOURCE
Original cataloging agency LBS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.8
Item number KOT-M 2016 815044
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 ## - TITLE STATEMENT
Title Marketing Management /
Remainder of title Philip Kotler, Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 15th Global Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston:
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc c2016.
300 ## - PHYSICAL DESCRIPTION
Extent 832p:.
Other physical details ill;.
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Appendix,<br/>Endnotes,<br/>Glossary,<br/>Index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing--Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Europe.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market surveys.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New Zealand.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Australia.
710 ## - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Keller, Kevin Lane.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Price effective from Koha item type
        Restricted Access Not For Loan Book Lahore Business School Library Lahore Business School Library Book Cart 2019-01-14 Allied Book Company 6961.92 8585-INS 658.8 KOT-M 2016 815044 815044 2019-01-14 2019-01-14 Reference
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