TITLE ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE (Record no. 50583)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00575nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190108083436.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190108b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026850 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SGD-LIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.301 |
| Item number | BEL-A 2015 1003339 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BELCH, GEORGE E. |
| 245 ## - TITLE STATEMENT | |
| Title | TITLE ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE |
| Statement of responsibility, etc | GEORGE E.BELCH |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | McGRAW HILL, |
| Date of publication, distribution, etc | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xliii,1016p.: |
| Dimensions | 24cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management Sciences |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Checked out | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | The University of Lahore, Sargodha Campus | The University of Lahore, Sargodha Campus | Book Cart | 08/01/2019 | Allied Book Company | 1367.00 | nill | 658.301 BEL-A 2015 1003339 | 1003339 | 08/01/2019 | 08/01/2019 | Books | |||||||
| Dewey Decimal Classification | The University of Lahore, Sargodha Campus | The University of Lahore, Sargodha Campus | Book Cart | 08/01/2019 | Allied Book Company | 1367.00 | nill | 658.301 BEL-A 2015 1003342 | 1003342 | 08/01/2019 | 08/01/2019 | Books | |||||||
| Dewey Decimal Classification | The University of Lahore, Sargodha Campus | The University of Lahore, Sargodha Campus | Book Cart | 08/01/2019 | Allied Book Company | 1367.00 | nill | 1 | 658.301 BEL-A 2015 1003338 | 1003338 | 20/06/2019 | 08/01/2019 | Books | 20/07/2019 | 20/06/2019 | ||||
| Dewey Decimal Classification | The University of Lahore, Sargodha Campus | The University of Lahore, Sargodha Campus | Book Cart | 08/01/2019 | Allied Book Company | 1367.00 | nill | 658.301 BEL-A 2015 1012071 | 1012071 | 08/01/2019 | 08/01/2019 | Books | |||||||
| Dewey Decimal Classification | The University of Lahore, Sargodha Campus | The University of Lahore, Sargodha Campus | Book Cart | 08/01/2019 | Allied Book Company | 1367.00 | nill | 658.301 BEL-A 2015 1004130 | 1004130 | 08/01/2019 | 08/01/2019 | Books | |||||||
| Dewey Decimal Classification | The University of Lahore, Sargodha Campus | The University of Lahore, Sargodha Campus | Book Cart | 08/01/2019 | Allied Book Company | 1367.00 | nill | 658.301 BEL-A 2015 1003341 | 1003341 | 08/01/2019 | 08/01/2019 | Books | |||||||
| Dewey Decimal Classification | The University of Lahore, Sargodha Campus | The University of Lahore, Sargodha Campus | Book Cart | 08/01/2019 | Allied Book Company | 1367.00 | nill | 658.301 BEL-A 2015 1004131 | 1004131 | 08/01/2019 | 08/01/2019 | Books | |||||||
| Dewey Decimal Classification | The University of Lahore, Sargodha Campus | The University of Lahore, Sargodha Campus | Book Cart | 08/01/2019 | Allied Book Company | 1367.00 | nill | 658.301 BEL-A 2015 1003340 | 1003340 | 08/01/2019 | 08/01/2019 | Books |