Strategic market management / (Record no. 46156)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00558nam a2200205Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1004 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180714160424.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140313s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8126509252 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-LaUMT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | AAK-S 2006 1100354 |
| Edition number | 22 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | David A. Aaker |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic market management / |
| Statement of responsibility, etc | David A. Aaker |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, USA: |
| Name of publisher, distributor, etc | John Wiley & Sons, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 356 p. |
| Other physical details | ill. |
| Dimensions | 21 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Including Indexing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Damaged status | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|
| Pakpattan Campus Library | Pakpattan Campus Library | Book Cart | 14/07/2018 | 658.8 AAK-S 2006 1100354 | 1100354 | Books |