Total Customer Value Management : (Record no. 43211)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01201cam a22002298a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191202110742.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100830s2010 ii 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132103127 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | GRT-L |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Edition number | 23 |
| Item number | MAH-T 2011 901580 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mahajan, Gautam, |
| 245 10 - TITLE STATEMENT | |
| Title | Total Customer Value Management : |
| Remainder of title | Transforming Business Thinking / |
| Statement of responsibility, etc | Gautam Mahajan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi ; |
| -- | Thousand Oaks : |
| Name of publisher, distributor, etc | Response Books, |
| Date of publication, distribution, etc | c2011. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 326 p.; |
| Other physical details | ill.; |
| Dimensions | 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Prologue: from best practices to next practices -- Total CVM and the company -- The fundamentals -- Existing programmes and total CVM -- The customer bill of rights and the circle of promises -- Strategic and operational managers and total CVM -- Total CVM and sales and marketing: chief marketing officer -- Total CVM: support, staff and operational managers -- The frontline people -- Bottom-up total CVM: customer-circles -- Total CVM and certification -- Epilogue: total CVM at Glacier Products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Relationship marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Total quality management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Book | The University of Lahore, Gujrat campus | The University of Lahore, Gujrat campus | C Management Sciences | 12/09/2014 | Allied books co | 1007.83 | 266-ins | 658.812 MAH-T 2011 901580 | 901580 | 04/04/2018 | 04/04/2018 | Books |