Normal view MARC view ISBD view

Brands and branding / (Record no. 3212)

MARC details
000 -LEADER
fixed length control field	01900cam a2200313 a 4500
001 - CONTROL NUMBER
control field	15632397
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20131224131706.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	090220s2009 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2009007614
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781576603505 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HD69.B7
Item number	B733 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Edition number	22
Item number	CLI-B 2009 805784
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Clifton,Rita.
245 00 - TITLE STATEMENT
Title	Brands and branding /
Statement of responsibility, etc.	Rita Clifton ; with Sameena Ahmad ... [et al.].
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	Viva Book,
Date of publication, distribution, etc.	c2009.
300 ## - PHYSICAL DESCRIPTION
Extent	xvii, 284 p. :
Other physical details	col. ill. ;
Dimensions	23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Introduction / Rita Clifton -- What is a brand? / Tom Blackett -- The financial value of brands / Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton -- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on branding / Deborah Bowker -- Brand protection / Allan Poulter -- Globalisation and brands / Sameena Ahmad -- Branding in asia / Jonathan Chajet -- From elephant to tiger : brands and branding in india / Max Raison -- Branding places and nations / Simon Anholt -- Brand 2.0 : brands in a digital world / Andy Hobsbawm -- An alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Brand name products
General subdivision	Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Brand name products
General subdivision	Forecasting.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Clifton, Rita.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Ahmad, Sameena.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Inventory number	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Price effective from	Koha item type
		Dewey Decimal Classification			Book	Lahore Business School Library	Lahore Business School Library	Shelf No. 82, LBS	17/11/2011	Paramount	731.94	0025507	1	658.827 CLI-B 2009 805784	805784	29/02/2016	19/02/2016	24/12/2013	Books