marketing strategy and competitive positioning (Record no. 28897)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00622nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170317190942.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170317b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131727997 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | GRT-L |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.802 |
| Item number | HOO-M 2009 905330 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | hooley graham,f.piercy nigel,nicoulaud brigitte |
| 245 ## - TITLE STATEMENT | |
| Title | marketing strategy and competitive positioning |
| Statement of responsibility, etc | graham hooly,nigel f.piercy,brigitte nicoulaud |
| 250 ## - EDITION STATEMENT | |
| Edition statement | fourth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | india |
| Name of publisher, distributor, etc | pearson |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,614p: |
| Dimensions | 23.5cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | marketing strategy and competitive positioning management sciences |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Book | The University of Lahore, Gujrat campus | The University of Lahore, Gujrat campus | C Management Sciences | 06/08/2016 | multiline boks company | 1408.12 | 31157 | 658.802 HOO-M 2009 905330 | 905330 | 17/03/2017 | 17/03/2017 | Books |