Strategic Management Concepts and Cases :
David, Fred R.
Strategic Management Concepts and Cases : A Competitive Advantage Approach / Fred R. David. - 14th ed. - Boston : Pearson, c2013. - xiv, 386 p. : ill. ; 28 cm.
Previously published under title: Strategic management.
Includes bibliographical references and indexes.
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
9780132666213
2011035610
Strategic planning.
Strategic planning--Case studies.
658.4012 / DAV-S 2013 807501
Strategic Management Concepts and Cases : A Competitive Advantage Approach / Fred R. David. - 14th ed. - Boston : Pearson, c2013. - xiv, 386 p. : ill. ; 28 cm.
Previously published under title: Strategic management.
Includes bibliographical references and indexes.
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
9780132666213
2011035610
Strategic planning.
Strategic planning--Case studies.
658.4012 / DAV-S 2013 807501