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Strategic Marketing Problems :

Kerin, Roger A.

Strategic Marketing Problems : Cases and Comments / Roger A. Kerin, Robert A. Peterson. - 12th ed. - Boston : Pearson, c2013. - xi, 729 p. : ill. ; 29 cm.

Includes indexes.

ISBN: 9780132747257 0132747251

LCCN: 2012018183

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

Dewey Class. No.: 658.802 / KER-S 2011 807331

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