Facebook Marketing : Designing your Next Marketing Campaign /

Levy, Justin R.

Facebook Marketing : Designing your Next Marketing Campaign / Justin R. Levy. - 2nd ed. - New Delhi : Indianapolis, Ind. : Pearson, Que, c2011. - xvi, 195 p. : ill. ; 23 cm.

Includes index. "Completely revised and updated!"--Cover.

From dorm room to boardroom : the growth of social networks -- Getting around Facebook : the basics -- Establishing a corporate presence -- Extending Facebook into the interwebs : the power and reach of Facebook connect -- Facebook advertising : how and why you should be using it -- Extending the experience with Facebook apps -- Addressing privacy concerns -- Developing a Facebook marketing strategy -- Using facebook to develop communities -- Best in class -- Shaking the crystal ball : what's next for Facebook.

9780789743213 0789743213 9788131758175

2010005894

GBA9A8833 bnb

015415252 Uk


Facebook (Electronic resource)


Internet marketing.
Internet advertising.
Social networks--Computer network resources.

658.872 / LEV-F 2011 806008
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